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The databases listed below contain research in Public Relations (journal articles and book articles). Choose a database appropriate for your specific topic. Business Source Complete and Communication Source are good general databases in this subject.
Choosing keywords. Try searching on alternative keywords if you don't get the results you expect.
Combining search terms. Combine concepts with AND. Combine alternative keywords with OR, e.g. (film OR cinema) AND (horror or suspense)
Phrase searching. Try putting common phrases in quotation marks, e.g. "industrial revolution"
Truncation/wildcard. Put an asterisk at the end of the stem of the word to search for any letters which come after it, e.g. film* will find film, films, filming, etc.
Refining search. Refine your search using the filters available, e.g. date, language
Evaluating results. Read the abstract and subject headings to decide whether the article is relevant to your research.
Finding full text. If you don't see a PDF link, try clicking on the WebBridge button - this may take you to the full text. If not, see Step 3 below.
A business, management and economics database with full text for more than 2,300 journals with more than 1,100 from academic titles. This database provides some full text back to 1886, and searchable cited references back to 1998.
The largest international abstract and citation database of peer-reviewed literature and quality web sources. Searches 45.5 million records from 5,000 different publishers covering many different subjects.
Provides access to the Citation Indexes for: Science; Social Sciences; Arts & Humanities; Conference Proceedings and Books. Use for finding journal articles and conference papers. Databases can be searched simultaneously or select specific databases using the More Settings option.
SocArXiv is a free open access archive for the social sciences. It holds working papers, preprints and published papers - some documents have links to data and code. (A pre-print is: "a manuscript draft that has not yet been subject to formal peer review, distributed to receive early feedback on research from peers").
Premier resource on advertising, marketing, brands and campaigns. Includes case studies, consumer insight, industry trends, news, data and forecasts, media trends, economic and demographic data, profiles of major brand owners and much more.
Helps researchers and students with their research projects. Includes more than 800 ebooks with supporting dictionary articles, journal entries, videos and cases. Also provides access to more than 150 teaching datasets taken from real research projects, to support quantitative and qualitative analytical methods.
There is an excellent help page here http://sagepub.libguides.com/research-methods/researchmethods
Step 4: Evaluate web sources
It is important to critically analyse information before you use it in an essay, report or assignment.