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Stirling Management School Database Guides: WARC's Forecasts & Data



What is it?

The forecasts & data section from the World Advertising Research Centre (WARC) provides the latest advertising expenditure data from 80 global markets, a comparison of global media costs and adspend forecasts for 12 key countries. It also includes a wide range of media usage statistics and benchmarking tools.

What is it for?

Use WARC's Forecasts & Data to find marketing, advertising and media data including TV viewing and Newspapers trends.

How to access it

Login to the Portal and then choose World Advertising Research Center from the A-Z List of Online Resources

How to search

Choose the section you want e.g. Adspend Database or Media Data and then use the menus to select the pre-created tables and analysis, or use the Table Builder to customise your own reports. Find more instructions in the Help pages

Full text?


Other useful resources

See the Marketing Subject Research Guide

Further help

There is a link to help at the bottom of each page.