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What is it? |
The forecasts & data section from the World Advertising Research Centre (WARC) provides the latest advertising expenditure data from 80 global markets, a comparison of global media costs and adspend forecasts for 12 key countries. It also includes a wide range of media usage statistics and benchmarking tools. |
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What is it for? |
Use WARC's Forecasts & Data to find marketing, advertising and media data including TV viewing and Newspapers trends. |
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How to access it |
Login to the Portal and then choose World Advertising Research Center from the A-Z List of Online Resources. |
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How to search
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Choose the section you want e.g. Adspend Database or Media Data and then use the menus to select the pre-created tables and analysis, or use the Table Builder to customise your own reports. Find more instructions in the Help pages |
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Full text? |
Yes. |
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Other useful resources |
See the Marketing Subject Research Guide |
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Further help
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There is a link to help at the bottom of each page. |