What is it? |
Market Research Abstracts is an abstract-only database of journal articles about marketing and consumer research. |
What is it for? |
Use it to find information about articles on marketing and consumer research. |
How to access it |
Login to the Portal and then choose Market Research Abstracts from the A-Z List of Online Resources. |
How to search
|
Use the keyword search box in the middle of the screen. (Do not use the archive search box - this searches the archive of the International Journal of Market Research only.) Market Research Abstracts has a very basic search function. You can only use one keyword per search. You cannot combine searches with AND, OR and NOT. |
Full text? |
No. |
Other useful resources |
See the Marketing Research Guide |
Further help
|
Contact the Library for further help with Market Research Abstracts. |