Skip to Main Content

Marketing: News & Broadcast Media

Using Newspapers and Broadcast Media

Newspapers are often discounted as sources of information as they are not 'academic'. However they can be very useful as they provide information about local events, first-hand accounts of events, and current information.

Reading quality newspapers is a great way to develop your commercial awareness. In assignments you will often be writing about business models and theories and information from newspapers can illustrate how these models and frameworks are put into practice.

Ask a Librarian

Financial Times SSO

Sign in to FT.com with your University email address and click SSO Sign in. See guide for instructions and what happens if you previously had a password.

Guides to Searching Newspapers

Recommended Newspaper Resources (Contemporary)

Recommended Newspaper Resources (Historical)

Newspapers at the National Library of Scotland

Broadcast Media - BoB

Economist

undefined