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School of Management Database Guides: WARC

Economics

About

What is it?

The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.

What is it for?

Use WARC to find articles about advertising and marketing topics.

How to access it

Login to the Portal and then choose World Advertising Research Center from the A-Z List of Online Resources

How to search

Click on the Advanced Search button, and then enter your search into the boxes.

Full text?

Yes.

Other useful resources

See the Marketing Subject Research Guide

Further help

There is a link to help at the bottom of each page.