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What is it? |
Market Research Abstracts is an abstract-only database of journal articles about marketing and consumer research. |
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What is it for? |
Use it to find information about articles on marketing and consumer research. |
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How to access it |
Login to the Portal and then choose Market Research Abstracts from the A-Z List of Online Resources. |
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How to search
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Use the keyword search box in the middle of the screen. (Do not use the archive search box - this searches the archive of the International Journal of Market Research only.) Market Research Abstracts has a very basic search function. You can only use one keyword per search. You cannot combine searches with AND, OR and NOT. |
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Full text? |
No. |
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Other useful resources |
See the Marketing Research Guide |
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Further help
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Contact the Library for further help with Market Research Abstracts. |