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Database Guides: Market Research Abstracts

Information about using the various databases in the A-Z Online Resources,

About

What is it?

Market Research Abstracts is an abstract-only database of journal articles about marketing and consumer research.

What is it for?

Use it to find information about articles on marketing and consumer research.

How to access it

Login to the Portal and then choose Market Research Abstracts from the A-Z List of Online Resources.

How to search

Use the keyword search box in the middle of the screen. (Do not use the archive search box - this searches the archive of the International Journal of Market Research only.)

Market Research Abstracts has a very basic search function. You can only use one keyword per search. You cannot combine searches with AND, OR and NOT.

Full text?

No.

Other useful resources

See the Marketing Research Guide

Further help

Contact the Library for further help with Market Research Abstracts.